Logo letter

Understanding What Is Geo Fencing Marketing

11
Geofencing is a marketing strategy that is used by many marketers to improve their sales. The system can be used through the mobile phone, laptops and other devices. The main aim of the geofencing is to identify the potential customers that are within a specific area. Many companies that have leveraged this technology have witness immense growth in their business. This is the technology to be adopted by every other business whether big or small. Watch this video to get started.

The Geofencing technology helps the marketers to identify the customers that are leaving the competitors shop and send a notification to them vial the available technology. This is very important because the customer is within the area and therefore s/he can come to compare the prices with that of your competitor. Many marketers use the discounts message to convince the customers to come for the better deals than what was offered by your neighbor.

The geographical positioning (GPS) radio, radio frequency identification, Bluetooth, and WIFI are the common technologies that are used in geofencing. They help to identify the location of the customers for the marketing. However, it good to look for the best technology to employ for the geofencing because each has its own advantages and disadvantages. Some may not give you the accurate position of the customers while other drain the mobile phone battery. Look for the technology that as great precision in tracking the customers as well as saving the customers battery.


The major advantage of the geofencing in proximity marketing is that many customers look for the services when they are in the location and therefore you can be able to reach them at the right time when they are in need of the products or services. Even if the customers don't come for the shopping immediately you are sure that they have the idea of your business. This becomes the perfect advertising strategy for your business.

The other benefit of using the geo-fencing technology is that you can allow the potential customers to research your products and services through the mobile phone. Through the interaction with the consumer, you can try to convince them about the quality of your services and products. At the same time, you can also fetch feedback from the customers which will help you to get improve your products.

The main thing to remember when applying the geo-fencing technology is about your branding. When you have a perfect business branding you will be sure to attract many more customers. Customers may be tempted by the nature of your notification that you send to them.